// add this before event code to all pages where PII data postback is expected and appropriate ttq.identify({ "email": "", // string. The email of the customer if available. It must be hashed with SHA-256 on the client side. "phone_number": "", // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side. "external_id": "" // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side. }); ttq.track('Lead', { "contents": [ { "content_id": "tiktok_2", // string. ID of the product. Example: "1077218". "content_type": "lead", // string. Either product or product_group. "content_name": "subscribed" // string. The name of the page or product. Example: "shirt". } ] });